About the Pole Banner Program

We're so excited to introduce a recently re-designed pole banner in alignment with the City of Waterbury's rebranding and marketing strategy!  The rich colorful artwork incorporates images of the new Waterbury branding featuring the new logo! 

 We are in the process of upgrading the banners, and adding new partners and supporters of this Main Street Waterbury Downtown Pole Banner Program. 

 Since its inception, more than 65 pole banners have been sponsored and installed throughout the downtown Waterbury area. This has led to an increased awareness of community support to serve the needs of an ever changing downtown.  

Local  businesses, organizations, and non-profits who are looking for a way to demonstrate their community involvement and enrichment support of our downtown city can sponsor any of the available downtown light poles. Businesses need not be located in the downtown district. 

Sponsorship Investment -  $630 for a 3-year sponsorship entitles a business up to 3 lines of text on a slice attached to a full banner. Multiple banner discount rate available. Download Order Form below.

Locations - Current sponsorship locations include South Main St., West Main St., Center St.,  Grand St. and the recently added Freight St. , which was added to the  Pole location choices will be first-come first served and pending availability. 

 Contact Dan Pesce at dpesce@mainstreetwaterbury.com today to reserve your banner.