About the Pole Banner Program - ** NEW DESIGN!!!

We're so excited to introduce a recently re-designed pole banner in alignment with the City of Waterbury's rebranding and marketing strategy!  The rich colorful artwork incorporates images of the new Waterbury branding featuring the new logo! 

 We are in the process of upgrading the banners, and adding new partners and supporters of this Main Street Waterbury Downtown Pole Banner Program. 

 Since its inception, more than 65 pole banners have been sponsored and installed throughout the downtown Waterbury area. This has led to an increased awareness of community support to serve the needs of an ever changing downtown. Over the years, the program has had two design variations(and now a  third!) Our goal is to have all banners transitioned to the new artwork featuring the new website "www.thewaterbury,com ".

The Downtown Pole Banner Sponsorship Program originates out of Main Street Waterbury’s Promotion Committee, part of Main Street America’s four-point approach to downtown revitalization. The charge of the Promotion Committee is to market downtown’s unique characteristics to shoppers, investors, new businesses, tourists, and others, while promoting retail events, special events and ongoing programs.  

Businesses and organizations who are interested, can sponsor one or more pole banners. 

Local  businesses, organizations, and non-profits who are looking for a way to demonstrate their community involvement and enrichment support of our downtown city can sponsor any of the available downtown light poles. Businesses need not be located in the downtown district. 

Sponsorship Investment -  $630 for a 3-year sponsorship entitles a business up to 3 lines of text on a slice attached to a full banner. Multiple banner discount rate available. Download Order Form below.

Current Sponsors: 

Post University

American Heating Service
Waterbury Hospital

Connecticut Community Foundation

NCE HomeCare

MJ Fahy & Sons

Eversource

Jefferson Square Residential Building

SGNL Communications

Minuteman Press

Greater Waterbury Area: Alumnae Chapter Delta Sigma Theta Sorority

Locations - Current sponsorship locations include South Main St., West Main St., Center St.,  Grand St. and the recently added Freight St. , which was added to the  Pole location choices will be first-come first served and pending availability. 

Contact Us today to reserve your pole banner.