About the Pole Banner Program

Since its inception, more than 65 pole banners have been sponsored and installed throughout the downtown Waterbury area. This has led to an increased awareness of community support to serve the needs of an ever changing downtown. Over the years, the program has had two design variations and is currently in its final stage to replace the former blue banners with these colorful orange banners pictured above whose artwork include images of downtown buildings emblazoned with the words: Downtown Waterbury “Live. Work. Play”.

The Downtown Pole Banner Sponsorship Program originates out of Main Street Waterbury’s Promotion Committee, part of Main Street America’s four-point approach to downtown revitalization. The charge of the Promotion Committee is to market downtown’s unique characteristics to shoppers, investors, new businesses, tourists, and others, while promoting retail events, special events and ongoing programs.  

Businesses and organizations who are interested, can sponsor one or more pole banners. 

Local  businesses, organizations, and non-profits who are looking for a way to demonstrate their community involvement and enrichment support of our downtown city can sponsor any of the available downtown light poles. Businesses need not be located in the downtown district. 

Sponsorship Investment -  $600 for a 3-year sponsorship entitles a business up to 3 lines of text on a slice attached to a full banner. Multiple banner discount rate available.Download Order Form below.

Locations - Current sponsorship locations include South Main St., West Main St., Center St. and Grand St. Pole location choices will be first-come first served and pending availability. Contact Us today to reserve your pole banner.